Virginia Beach Gets Love Letters

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LOVEwork design by Chesley De Leon.

This Saturday, August 11, Virginia Beach will reveal four love letters from the Virginia Tourism Corporation.

Yes, you know the ones we’re talking about: the 16-foot wide, seven-foot tall letters that spell LOVE and most recently seen at Hampton Roads Pridefest.

The Virginia Beach installation will be erected at the Oceanfront Public Library in the heart of the City’s ViBe District. It is the latest addition to the Commonwealth’s LOVEwork program, a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the 50-year-old “Virginia is for Lovers” message.

The letters were designed by Virginia Beach artist Chesley De Leon and paid for by grants from the Virginia Tourism Corporation and the Virginia Beach Office of Cultural Affairs.

According to De Leon, each of the LOVE letters reflects a component of the Virginia Beach Community.

“The L has the ViBe logo and a paintbrush to represent the growing and vibrant Creative District, which is also the home base for the LOVEwork. The O depicts the city’s most popular attraction and my favorite place to be, the beach. The V is a rainbow-colored peace sign that represents the city’s diverse, friendly, and easygoing atmosphere. The E has the Town Center logo, which depicts The Westin and the Armada Hoffler Tower, to represent the urban life.”

The unveiling will take place at 11:30 AM on Saturday, August 11 at the Oceanfront Public Library, 700 E. Virginia Beach Boulevard.

Virginia Tourism established the LOVEwork reimbursement program in 2013 with 16 LOVEwork created in the first year. A second LOVEwork Reimbursement fund was opened in 2014 and has remained open since, and nearly 100 LOVEwork have been built around the Commonwealth.

Take a virtual tour of the all of the LOVEwork installations online